Simplifying digital communication....
Digital marketing is no longer a 'what if' but a 'must have'. And in the last five years we have become a truly connected society. Clicking through to desired content allows 'pull strategies'
Pull StrategiesPull digital marketing technologies involve the user having to seek out and directly select (or pull) the content, often via web search. Web site/blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link (URL) to view the content. to flourish. Strategies that are much more effective and much more scalable than 'push strategies'Push StrategiesPush digital marketing technologies involve both the marketer (creator of the message) as well as the recipients (the user). Email, SMS, RSS are examples of push digital marketing. In each of these examples, the marketer has to send (push) the messages to the users (subscribers) in order for the message to be received. alone.
We thrive on the challenges you face in terms of getting your brand noticed. At Gazillion we understand that, although every client is different, their aim is the same. Whether you have a complex e-commerce platform with millions of pages or a simple brochure site, we can create a bespoke SEOSearch Engine Optimisation (SEO)As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. campaign & strategy just for you.
SEO is a complicated process, but it's actually a surprisingly simple concept to explain and understand - or maybe we just make it seem that way. While our competitors use complicated terms and jargon to baffle you into thinking you need something you don't, we take the time to make sure our clients understand exactly what we are doing each month and why.
Every SEO campaign we work on is totally bespoke and we carry out detailed research and analysis to create the perfect campaign for each individual client. All clients receive extensive documentation along with an SEO roadmap showing how the campaign will progress for the duration of our agreement. This level of planning and transparency helps keep the campaign running smoothly.
Once you have your audience interested, how do you keep them? Understanding them and what makes them tick is key. You want to build continuous and consistent conversations and relationships, not just gain their attention for brief moments. Now speak to us and we'll show you how we achieve measurable success.
Find out more by selecting a heading below....
Paid Search....
Traditionally paid search (Pay Per Click) campaigns were quite straightforward to set up with adverts appearing in a position determined by the amount you were willing to pay for each visitor.
When Google introduced the Quality Score algorithm the game changed and PPC became more complicated than natural search. Agencies now need to understand how to maximise the number of visitors for their clients budgets while monitoring conversion rates of visitors to ensure the campaign remains profitable.
Social Media....
For marketers with limited involvement with social media to date, the question they ask most frequently is 'how do I achieve an return on investment (ROI) on my social media investment?' Social Commerce offers this ROI. Social commerce is all about giving online shoppers the confidence to purchase through sharing their experience of other shoppers.
We can develop social commerce features such as reviews and online ratings. This would improve conversion rates. Also look at search-optimized social content. For example a sports leisure retailer providing content on 'how to run quicker' can expect to attract users searching on related terms from google and bing.
Social media has been a marketing buzz word for several years now but that's not to say that the marketers themselves understand it, as such a lot of companies are uncertain about exactly what a social media marketing agency can offer.
At Gazillion we have a number of set social media products, including off-site campaigns and bolt on packages that can be integrated with your existing website. Although pre-packaged, these products are used as part of a tailored solution that fits your needs.
Analytical tools....
Being able to understand the impact of changes made to a website is the most important aspect of managing a digital campaign and yet a lot of agencies see analytics & reporting as an add on feature.
At Gazillion we integrate a full suite of analytics tools on day one of a new client relationship, so that we can accurately monitor improvements and benchmark your performance against your competitors'.
We work with a number of different tools, such as Google Analytics to track and report on:
- Conversion tracking.
- Link tracking.
- Traffic monitoring.
- Keyword monitoring.
- Website quality score.
- Reputation management.
eMail marketing....
Email is the most versatile communication method available. Many people never look beyond email marketing as a direct replacement for direct marketing, but its uses can go far beyond attracting new business.
Email marketing systems can be used to inform, promote, collect market research, analyse consumer trends and build your organisation's brand. Having an email marketing system can significantly improve your company's marketing and promotional abilities.
If that alone hasn't opened your eyes to the possibilities of email marketing, then take a look at the other advantages it could provide for your business.
Email Marketing is the cheapest compared to other marketing methods, on several levels. As there is no physical material required, the initial start-up cost is virtually nothing. Regardless of how large your company is, there is no need to utilise several members of staff or accumulate man hours, because a successful email marketing campaign can be run from one computer by one person.
ROI is higher than any other form of marketing. For years, email marketing has been the single highest earning marketing strategy. It has been worked out that on average, for every dollar spent on email marketing in 2007, there was a return of $48.56. The market rose to an estimated value of £11.2bn in 2007 and continues to rise as more companies turn to email marketing. If the campaign is carried out properly, it could generate a very high return.
Project management....
Delivering to spec, on time, every time is our permanent benchmark and having a world class project management framework is critical to reaching this goal. Our Prince 2 qualified team, responsible for the successful roll out of projects at Toyota and Dupont, go through 5 key phases in every project:
Initiation - creation of a working brief that outlines the project and leads to a full functional specification, terms of reference, objectives and risks. Leading to wireframes of key pages and ultimately full template designs.
Build - development of the site according to plan.
Test - inhouse and client testing which includes usability, accessibility and browser compatibility testing.
Implement - which includes post launch warranty period and 30 & 60 day review to ensure acceptance criteria are met.
Refine - we don't believe web projects end; constant evolution is necessary via multi-variant testing to maintain competitive advantage.
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